Chicago, IL
Senior Demand Generation Marketing Manager
About Inventables
Our vision is to ignite a new product revolution by bringing manufacturing capability into the hands of millions of people. To do this we are building accessible tools to help makers generate income from their work. The tools we build are software and hardware products designed to help businesses do their own manufacturing cost effectively. Our revolutionary, web-based Easel software is easy to use even if you are new to designing products. When you’re ready to carve, our X-Carve and X-Carve Pro machines empower users to create products out of a variety of materials.
WHY YOU WANT TO WORK HERE:
- We are committed to providing a flexible and healthy work-life balance and encourage you to take full advantage of our “take what you need” vacation policy.
- We are staying 100% remote so you don’t have to worry about going back to the office.
- We do an outstanding job at staying connected in a virtual work environment. (Ask us how we do it!)
- Working on a small (but highly collaborative) team, you’ll havelots of autonomy and your work will make a BIG impact.
- We believe in making time for exploration and creativity. You'll have your own creative project budget + your own personal exploration budget. Plus you get a free carving machine!
Why We Need You
As the Sr Demand Generation Marketing Manager you will lead Inventables’ automated content marketing campaigns and lead generation programs. This position is responsible for all programmatic and operational initiatives through the marketing automation platform (HubSpot), including: creating, implementing, and improving best practices ensuring continual enhancement of digital marketing efforts. This newly created position will take on an exciting variety of responsibilities, play a pivotal role in the company’s overall marketing efforts and have opportunities to learn and grow professionally.
With a deep understanding of email marketing, segmentation, personalization, analytics, and marketing technology, you will take the lead in constructing integrated lifecycle programs that drive increased engagement and conversion. You likely have a passion for digital applications and either already know Hubspot or are open to learning. You are passionate about delivering the right message, to the right customer, at the right time and can champion this mindset across the business.
Here’s what you’ll do:
- Strategize and deploy marketing automation programs across the customer lifecycle journey:
- Acquisition - driving qualified prospects to our landing page(s)
- Conversion - converting prospects into customers
- Adoption - getting customers to adopt a SaaS tool
- Retention - increasing SaaS renewals
- Growth - cross-selling / up-selling existing customers to other offerings
- Establish and maintain a range of automated marketing campaigns, including workflow design, template creation and management, KPI management and other relevant performance metrics using HubSpot-specific dashboards, Google Analytics, and marketing analytics reports.
- Leverage buyer personas to create custom nurture and trigger-based workflows to effectively acquire and convert qualified prospects into customers.
- Convert more leads by converting site traffic through calls-to-action, forms, landing pages, and lead generation content (including offers).
- Optimize the HubSpot marketing automation and lead nurturing processes through email, content, and social channels.
- Manage the implementation and setup of all paid content marketing and media efforts connected to marketing automation programs.
- Work with marketing to improve website engagement, focusing on our buyer’s journey and increasing conversion where possible.
- High proficiency using a landing page builder (e.g. HubSpot, Unbounce, etc.) to build landing pages
- Establish closed-loop analytics to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
- Collaborate with marketing teammates and outside agencies to maintain a consistent brand voice and message across all paid programs.
- Understand our lead and customer funnel, identify gaps and opportunities to increase conversion through automation
- Ability to produce creative messaging strategy across the customer life-cycle journey
We realize applying for jobs can feel daunting at times. We don’t expect you to check all the qualification boxes and encourage you to apply if you have experience in some of the areas.
Preferred Qualifications
- Experience working in SaaS as a marketing automation manager, email marketing manager, demand gen, growth or lifecycle marketing manager
- A solid understanding of marketing analytics, A/B testing, attribution analysis and keyword targeting.
- Proficiency in leveraging marketing tools to generate, capture, nurture, track, and report on leads, conversions, and ROI.
- Working knowledge of SEO, Google Analytics and Google AdWords campaigns.
- Knowledge of database management concepts and best practices.
- Proficiency in blogging software to generate traffic, convert visitors into leads, and managing dynamic workflows to convert digital engagement into sales qualified leads.
- Proficient in copywriting, email template design, building landing page and email campaigns.
- The ability to strategically and operationally lead teams to develop and implement integrated content, marketing, and digital plans to advance strategic organizational objectives.
- Highly proficient in HubSpot (i.e. list segmentation, email automation, dashboards & reports, lead scoring, SEO, social media management, ad tracking & management, blogging)
- Experience executing demand-generation programs for customers using a self-service model (customers can purchase products or services directly without going through sales)
BENEFITS & PERKS
- Excellent BCBS medical and dental insurance plans & rates
- 401(k) program with 4% company match (no vesting schedule)
- A “take what you need” vacation policy
- Options Program
- Annual “exploration budget” to feed your curiosity
- Annual “creative project budget” to help you stay creative
- Annual remote office budget
- Internet Reimbursement
- Paid parental leave
- Complimentary Inventables X-Carve machine
We value the things that make us different and believe a diverse company drives innovation. Inventables provides equal employment opportunities to all employees and applicants, and prohibits discrimination of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws
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