Are you our next Marketing Specialist? 

Key Responsibilities & Results

• Manage our speaking strategy. Our team of legal experts speaks at legal conferences, CLEs, law school events, vendor events, and other industry events. You'll manage our speaking-opportunity funnel and connect regularly with leaders in the legal community in order to maintain a consistent and scaled speaking strategy for the team. 
• Manage guest posts and external link building. You'll improve our off-page SEO by finding and coordinating guest posting opportunities on other websites, syndicating our content to other websites with links back to original content, and external link building by finding quality prospects and monitoring current domains. 
• Coordinate podcast production. You’ll oversee and manage the production workflow, from pitching to promotion. You’ll work with hosts, guests, and contractors and handle the post-production promotion of the podcast. 
• Coordinate social media content. You'll coordinate with our internal teams in order to meet our social media objectives. You'll engage with the community on our social media platforms by posting evergreen content, time-sensitive events, and industry-relevant news in a way that reflects our reputation as a trusted and future-oriented source in the legal industry.
• Support content marketing efforts. You’ll assist in the coordination of some content marketing, including design adjustments on digital content, creating graphics from templates, and assembling newsletters. 
  
  

• 2+ years of digital content experience 
• Understanding of link building and off-page SEO 
• Familiarity with SEO platforms such as SEMrush or Moz 
• Knowledge of speaking and guest posting opportunity models
• Experience with WordPress 
  
  

A little more about our team and values:

• Build an Inclusive Community. We’re building community among our team, our partners, and the lawyers we support. Our community is open and welcoming to different thoughts, knowledge, identities, backgrounds, status, characteristics, and experiences. 
• Experiment Like a Lobster. We experiment—we question, test, analyze, learn, adapt, improve, and push ourselves for outsized impacts through relentless incrementalism. We practice what we teach. Grab the Marker. We’re confident, bold, brave not perfect, and ready to step up and jump in. When we see ways to improve or solve problems, we make it happen. 
• Grab the marker. We’re confident, bold,  brave not perfect, and ready to step up and jump in. When we see ways to improve or solve problems, we make it happen.
• Seek Candor. We’re creating a place where difficult conversations don’t just happen but are celebrated. We aren’t perfect and this isn’t a license to be mean. Instead, we engage in and practice the process. We work to build trust, be honest, show empathy, and genuinely care for one another. 
• Grow as People. We nurture each other’s integrated personal and professional development and the journey to the best versions of ourselves. We honor our whole selves and support team members in fulfilling their dreams along the way! We aren’t stagnant.
  
  

Some details you probably want to know:

• Responsive Resume (in PDF format). We are reviewing your resume to determine the following: 

1. Your skillset and how it would support you in your role as Marketing Specialist
2. Outcomes and the effectiveness of your work
3. Your experience working on a team and managing projects
4. Your ability to learn and grow personally and professionally

• Case Study/Work Example. We’d like to see an example of your work. Please submit something that will demonstrate:

1. Your project’s goal
2. The strategy you used
3. The results or outcome of your work

• Cover Letter: Submit a written or video cover letter with the following:

1. Introduce yourself to our team
2. Answer why you think you’d be great for our team and how you could help us with digital marketing.