Chicago, Illinois (USA)

Mobile User Acquisition Specialist

About The Role


Preferred Qualifications 
  • Minimum 3+ years working in mobile app User Acquisition 
  • Experience with:
  • Android mobile app campaigns campaigns 
  • Running mobile app user acquisition campaigns in International markets 
  • MMPs such as Singular, Appsflyer, Adjust, Kochava, etc. 
  • DSPs and ad networks 
  • Social networks like Facebook, TikTok, SnapChat, etc. 
  • Google Universal App Campaign 
  • Data-oriented and pays close attention to detail
  • Understands attribution
  • Technical background a plus
  • Fluency in Spanish or Portuguese a plus but not required 

Role Expectations

  • Role reports to the Director, Mobile User Acquisition 
  • Traffic campaigns to all our mobile app ad networks and DSPs 
  • Conceptualize, Develop, and Execute user acquisition campaigns across FB, Google, DSPs, networks, and other paid channels for mobile apps
  • Research and Evaluate new user acquisition channels
  • Evaluate current channel performance and recommend long-term strategies
  • Overhaul existing ads systems and execute new ad campaigns
  • Use insights from marketing data, user data, and competitor analysis to propose product improvements that will help the company reach OKRs including retention, LTV, & CPI goals
  • Monitor, Tweak and Cultivate new audiences for targeting 
  • Generate progress reports, projections, and recommended improvements
  • Build weekly reports by country 
  • Manage partnerships with external agencies and vendors 
  • Work with creative team to build new video and banner ads 
  • Demonstrate the ability to effectively manage and optimize acquisition budgets
  • Create new store descriptions for international markets for ASO purposes
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